“It’s not about what size you wear. It’s about how you wear your size.” That statement may be intended for body positivity but it also encompasses baby fashion. After all, baby fashion isn’t really considered serious enough is it? What would a baby want to do with fashion? Well, that’s true they don’t. However, their parents have more than enough to do with it. Just like everyone else wanting to look hip and rich, parents want their baby to have the same. Sound superficial and shallow but it’s the truth, hundreds of fashion brands just for infants and toddlers wouldn’t exist if it wasn’t. There is nothing wrong with it, of course, on the contrary, it’s wonderful and adorable. What we are saying is, baby fashion deserves a whole lot of more respect than it gets, it deserves so because there are some genuinely amazing fashion brands out there! Here are some of the best of the best:
One of the most well-known kid’s fashion brands in the world since 1986, Gymboree has exhibited a dramatic comeback after going bankrupt in mid-2017. They state on their website that “Gymboree creates a little world of big possibilities, mixing kid sensibility with a modern sense of style.” Now that’s a brand which may keep its tone of communication casual but takes itself very seriously.
I know what you might be thinking, Mothercare isn’t a ‘fashion’ brand. Mothercare is good for it all, whether you want toys and gifts for your little one or want to shop for maternity products online. It’s a brand for moms and features all kinds of baby and child products. Whilst that is true, it cannot be denied that the UK centered brand has one of the best clothing lines for kids. Their no-nonsense approach and premium quality clothes make it one of the most reliable brands available worldwide.
We’re going to spill the tea here, if there is one kid's clothing brand that has nailed on their visuals, designs, colors, and overall aesthetic, it’s Tea Collection. This is one of the coolest brands in the game today, not just baby fashion but they have made waves in the overall industry! Tea’s website states: “Twice each year, Tea designers go out into the world in search of inspiration for our children's clothing collection. We discover new places and faces, time-honored traditions and handmade creations. And then we bring the world home and translate it into a twirly floral dress, a vibrant graphic tee, a sweet baby romper.”
How fantastic is that? A supposedly ‘non-serious fashion industry’ that puts so much effort and intricacy in their work! They truly give the foreign a familiar vibe!
When you think kids fashion, your immediate recall is Carter’s, that’s how impressive and big they are! Here’s a static for you, Carter’s sells more than 10 products for every child born in the U.S! They built a legacy of trust through making it one of the best places for kids clothes online and their philosophy proves it: “We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives.”
Little Me is entirely focused on infants and young toddlers, therefore they aren’t as much a fashion brand but rather a brand focused towards comfort, convenience, and baby care. Their superior quality has undoubtedly made them one of the most premier baby clothing brands in America. Little Me enters this list because of their simplicity, let’s face it, many of the brands mentioned above try to dress babies as adults! Little Me realizes this and counters it. Their website states: “Every Little Me product allows babies to discover the world at their own pace. They’ll have plenty of time to dress like adults. After all, even the tiniest newborn will grow up soon. Let them — and their parents — enjoy the wonder while it lasts.” Now that is how you set yourself apart from other brands.
If you’re a new parent and baby clothing is as foreign to you as your child, these are the best risk-free brands to choose from!