If you remember, surely in more than one and ten occasions
you have felt, literally, "harassed" by a brand. It is likely that
the burden that at the time generated you receive so much information in a
short time made you not look with good eyes to that brand and, therefore,
decided not to buy your products or services.
In this article, we tell you what Inbound Marketing
is and
the 6 keys you need to develop a good strategy with which to attract customers
in a non-intrusive way while providing them with value.
The Inbound Marketing is a set of digital marketing
techniques that allow us to reach our customers and potential customers
unobtrusively. Being a leading digital
marketing agency in Pakistan, Aimhike
is effectively following Inbound
marketing strategies.
As we have previously advanced with the buyer, to ensure
that your strategy is going to have the expected results, it is essential that
you first define your target. Only then can you offer personalized content with
high probabilities that they are of value to your customers.
The funnel of conversion or funnel, has as its sole
objective, to define or show the percentage of losses in each of the steps that
the client or user makes on the web until it meets the final goal, buy. The
conversion funnel helps us determine which points or steps are most necessary
to improve and optimize in order to get the largest number of users that
convert, either through a purchase, a registration or the generation of a led.
We understand content marketing
as a marketing technique
that is based on creating useful and valuable content to draw the attention of
potential customers and get them to become customers.
The keywords that most enter your target in the search engines
will be those that should appear in your content. In addition, not only will
you offer them relevant information for them, but you will have the opportunity
to improve your SEO positioning and, therefore, to achieve greater visibility.
Offering good content is not everything. If you add a
constant and fluid conversation with your audience, your success will be
assured. That you promote your content through the channels in which your
potential customers are located is very important in an Inbound Marketing
strategy.
Improving and optimizing SEO positioning allows it to appear
among the first results of search engines (SERP). So a good SEO strategy is
essential within an Inbound Marketing strategy. If we develop a good SEO we
will get more organic traffic to generate new leads. For this, it is essential
to know what are the keywords with which the client or user converts the most,
so we can mark ourselves as an SEO objective, positioning these specific
keywords as best as possible, and thus improve the volume of organic traffic to
the web.
See Also: Seo Agency in Pakistan
Unlike most digital marketing strategies in which the
results are measured once completed, in an Inbound Marketing strategy it is recommended
that the measurement phase of results be continuous and parallel to the rest of
the processes. In this way, you can identify errors in time and redefine the
strategy to optimize results, as we have already discussed in the second phase
of the conversion funnel.
Being an agency of Digital
performance marketing - Aimhike sees content marketing, social networks, SEO
or measurements are some of the most important keys you must take into account
when developing your Inbound Marketing strategy.
