How to write compelling Meta Descriptions?

The fact that Meta Descriptions play a very crucial step in engaging your reader and compelling them to click is not unknown. Businesses surrounding eCommerce who acquire services of a digital marketing agency such as Aimhike are well aware of this fact and always put that extra step of effort in making sure their meta title and meta descriptions are as striking as they can be.

For the starters, to clear the picture and make it a bit more visible for our readers, let us state what exactly is a meta description and what does it do. When you are coding in HTML, you will notice that you make use of a number of tags out of which Meta description is one. To cut it short, Meta descriptions are a summed up one or two liner versions of the entire content on a particular page n your website. When a user gets on the search engine, there is only one line that they read and can read about all the websites listed. And that is the meta description. And since it comes as the first basic description about whats going on on your website, it has to be compelling, attractive, engaging and striking so that the reader takes inspiration and clicks on your website link. 

People spend about a whole quarter of their total time in optimizing the description field for on page Google search engine optimization. A great SEO agency in Pakistan would know the importance of optimized meta descriptions. Often these descriptions are used up by search engines in the actual search results to give the viewers a good idea about the page before clicking on the link and landing on it.

The biggest concern of a search engine optimization expert and of course of a content marketer while writing meta descriptions is the limit of the meta. Are they too short? It was just a year ago or two when everybody was stressed over Meta Descriptions being too long and surpassing 155 characters. Truly, that is precisely what was occurring; we began thinking about whether we are utilizing short of what we should with regards to our Meta Descriptions. As a main advanced digital marketing firm would do, it is highly important to illuminate your meta with good words.

As important it is to go for the right limit of words put in meta, it is also very important to put the most striking set of words that can get you the traction you want and drive your readers to click on the link. Since it is most premier piece of source that gives the reader the required information about what your website is all about, that is why it is important to make it attractive. It can either add a possible prospect in the pool of your customers or gets you off the hook from the chances of gaining a prospect. It is basically the enter or ignore button for your website, the importance of which should not be ignored. Or it might cause consequences.